From being just a building housing retail merchants and food courts, shopping malls have evolved into full-fledged entertainment complexes featuring large cinema theaters, amusement parks, gymnasiums, fashion retailers and so many more. That’s where shopping malls powered by digital signage in the cloud service lead the race.
Hence, the tight competition in the retail market has necessitated the need for innovative technologies like digital signage in the cloud, LED displays and augmented reality – which have recently become powerful tools to increase patronage and facilitate customer experience as they shop.
